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Cookie Policy

SECTIONS

  • What are cookies?
  • How we use cookies
  • Where we place cookies
  • Types of Cookie
  • Examples
  • Visitors to Sites with Jetpack installed
  • Controlling Cookies
  • Consent for Advertising Cookies on Our Sites
  • Consent and Choices for Advertisements on Our Users’ Sites Through Our Ads Program
  • Contact Us 

Our Privacy Policy explains our principles when it comes to the collection, processing, and storage of your information. This policy specifically explains how we, our partners, and users of our services deploy cookies, as well as the options you have to control them.

What are cookies?

Cookies are small pieces of data, stored in text files, that are stored on your computer or other device when websites are loaded in a browser. They are widely used to “remember” you and your preferences, either for a single visit (through a “session cookie”) or for multiple repeat visits (using a “persistent cookie”). They ensure a consistent and efficient experience for visitors, and perform essential functions such as allowing users to register and remain logged in. Cookies may be set by the site that you are visiting (known as “first party cookies”), or by third parties, such as those who serve content or provide advertising or analytics services on the website (“third party cookies”).

Both websites and HTML emails may also contain other tracking technologies such as “web beacons” or “pixels.” These are typically small transparent images that provide us with statistics, for similar purposes as cookies. They are often used in conjunction with cookies, though they are not stored on your computer in the same way. As a result, if you disable cookies, web beacons may still load, but their functionality will be restricted.

How we use cookies

We use cookies for a number of different purposes. Some cookies are necessary for technical reasons; some enable a personalized experience for both visitors and registered users; and some allow the display of advertising from selected third party networks. Some of these cookies may be set when a page is loaded, or when a visitor takes a particular action (clicking the “like” or “follow” button, for example).

The cookies we use are set whenever you visit one of our websites, irrespective of whether you have an account.

For more information on the choices you have about the cookies we use, please see the Controlling Cookies section below.

Where we place cookies

We set cookies on our website www.wordpress-804441-2755967.cloudwaysapps.

Types of Cookie

The table below explains the types of cookies we use on our websites and why we use them.

Category of cookiesWhy we use these cookies
SecurityWe use these cookies to help identify and prevent potential security risks.
Analytics and PerformancePerformance cookies collect information on how users interact with our website, including what pages are visited, as well as other analytical data. We use these details to improve how our website functions and to understand how users interact with it.
AdvertisingThese cookies are used to display relevant advertising to visitors who use our services or visit our website, as well as to understand and report on the efficacy of ads served on our website. They track details such as the number of unique visitors, the number of times particular ads have been displayed, and the number of clicks the ads have received. They are also used to build user profiles, including showing you ads based on products you’ve viewed or acts you have taken on our (and other) websites. These are set by Front and Centered and trusted third party networks and are generally persistent in nature.
Third Party / Embedded ContentFront and Centered website is hosted on WordPress.com. Sites hosted on WordPress.com make use of different third-party applications and services to enhance the experience of website visitors. These include social media platforms such as Facebook and Twitter (through the use of sharing buttons), or embedded content from YouTube and Vimeo. As a result, cookies may be set by these third parties, and used by them to track your online activity. We have no direct control over the information that is collected by these cookies.

Examples

Below are examples of the cookies set by Automattic (WordPress.com), with explanations of their purpose. Some of these cookies are set across our whole network, whereas some are specific to individual services (e.g. WordPress.com, Longreads, etc). Please note that this is not an exhaustive list, but rather aims to be representative. Information about cookies that may be set by third parties, such as our ads partners, is below. Additionally, we occasionally set referrer cookies on Jetpack connected sites, using WooCommerce.

In addition, people and companies that use our services to publish or host their own sites may place additional cookies. We provide more information on these cookies below.

Advertising

CookiePurpose
adsTracks if a visitor has clicked an ad before.
lr_nwgCounts and tracks pageviews on Longreads.com. Used to determine whether or not to show our Membership popup message.
wordpress_eliReduces the display of ads for repeat visitors.

Please also see the section below on third party advertisements that you may see on our sites or sites that use our services.

Analytics and Performance

CookiePurpose
__pdvtUsed in log of Polldaddy survey data to aid in debugging customer problems
abUsed for “AB testing” of new features.
nux_flow_nameIdentifies which user signup flow was shown to the user.
tk_ni / tk_ai / tk_qsGathers information for our own, first party analytics tool about how our services are used. A collection of internal metrics for user activity, used to improve user experience.
tk_*rReferral cookies used to analyse referrer behavior for Jetpack connected sites using WooCommerce.
nux_flow_nameIdentifies which user signup flow was shown to the user.
wp-affiliate-trackerRemembers the ID of the affiliate that referred the current user to WordPress.com.
utma / utmb / utmc / utmt / utmz / ga / gat / gid Google Analytics. Gathers information that helps us understand how visitors interact with our websites, which allow us to create a better experience for our visitors. Our users may also implement Google Analytics on their own websites.

Functionality

CookiePurpose
_longreads_prod_new Authentication for Longreads.com Member accounts. Only active when logged in, on *.longreads.com domains.
akm_mobile Stores whether a user has chosen to view the mobile version of a website.
botdlangUsed to track the language a user has selected to view popular blogs in.
landingpage_currency Defines the currency displayed in WordPress.com landing pages.
pd_dashboardRecords last used folder in Polldaddy dashboard, so it can be reopened upon user’s next visit.
PD_USER_AUTHLogin cookie used to identify Polldaddy user.
wordpress_logged_in*Checks whether or not the current visitor is a logged in WordPress.com user.
wp-settings-{user_id}Persists a user’s wp-admin configuration.
wp_sharing_{id}Tracks whether or not a user has already performed an action.

Security

CookiePurpose
csrftokenPython/Ajax security cookie used on accounts.longreads.com.

Strictly Necessary

CookiePurpose
country_codeUsed in order to determine whether or not the cookie banner should be shown. Set immediately on page load and retained for 6 hours to remember the visitor’s country.
sensitive_pixel_option Remembers the state of visitor acceptance to the cookie banner. Only set when the visitor clicks Accept.
twostep_authSet when the user is logged in using two factor authentication.
wordpress_test_cookieChecks if cookies are enabled to provide appropriate user experience.

Advertisements from Third Parties Ads Program

Front and Centered may also choose to place ads on our site through a third-party ads program. We may operate our ads program in partnership with third party vendors. As part of the operation of our ads program, we use cookies to collect certain information. Advertising cookies enable us and our partners to serve ads and to personalize those ads based on information like visits to our sites and other sites on the Internet.

Below is a representative list of our advertising program partners, along with information on the cookies that that each partner sets. The partners we work with change from time to time, and this is not an exhaustive list. Your choices to control cookies related to our ads program are described below.

Visitors to Sites with Jetpack installed

Below are examples of the cookies set for visitors to sites with the Jetpack plugin installed. For more details on the cookies set for administrators, please see https://jetpack.com/support/cookies/.

Jetpack Comments

Cookie NamePurpose
comment_author_{HASH}Remembers the value entered into the comment form‘s name field. Specific to the site from which it is set. This cookie mirrors one set by the core WordPress software for commenting purposes.
comment_author_email_{HASH} Remembers the value entered into the comment form‘s name field. Specific to the site from which it is set. This cookie mirrors one set by the core WordPress software for commenting purposes.
comment_author_url_{HASH}Remembers the value entered into the comment form‘s URL field. Specific to the site from which it is set. This cookie mirrors one set by the core WordPress software for commenting purposes.

Mobile Theme

Cookie NamePurpose
akm_mobileRemembers whether or not a user wishes to view the mobile version of a site.

Subscriptions

Cookie NamePurpose
jetpack_comments_subscribe_{HASH}Remembers the state of the post and comment subscription checkboxes.
jetpack_blog_subscribe_{HASH}Remembers the state of the post and comment subscription checkboxes.

EU Cookie Law Banner

Cookie NamePurpose
eucookielawRemembers the state of visitor acceptance to the EU Cookie Law banner.

Please note that this section is not intended to be exhaustive, but rather aims to be representative, and that our users may set additional cookies (such as Google Analytics), depending on the features they have chosen to enable or the plugins they have installed.

Controlling Cookies

Visitors may wish to restrict the use of cookies or completely prevent them from being set. Most browsers provide for ways to control cookie behavior such as the length of time they are stored – either through built-in functionality or by utilizing third party plugins. If you disable cookies, please be aware that some of the features of our service may not function correctly.

To find out more on how to manage and delete cookies, visit aboutcookies.org. For more details on your choices regarding use of your web browsing activity for interest-based advertising visit youronlinechoices.eu (EU based) or optout.aboutads.info (US based). On a mobile device, you may also be to adjust your settings to limit ad tracking.

You can opt out of Google Analytics by installing Google’s opt-out browser add-on.

Consent for Advertising Cookies on Our Sites

You may see a “cookie banner” on our websites. If you are visiting one of our users’ sites from the EU, then we do not set, or allow our ad partners to set, cookies that are used to show you targeted ads before you click to accept. When you consent in this manner, we and our advertising partners may set advertising cookies on the site you are visiting and on other of our websites, dashboards, and services. We’ll display the banner to you periodically, just in case you change your mind.

Consent and Choices for Advertisements on Our Users’ Sites Through Our Ads Program

You may see a “cookie banner” on our users’ websites, particularly if you are in the European Union. If so, then our ad program does not set, or allow our ad partners to set, cookies that are used to show you targeted ads before you accept. When you consent in this manner, we and our advertising partners may set third party advertising cookies on our network in order to show you personalized ads. We’ll display the banner to you periodically, just in case you change your mind.

* Please note this consent feature will start on May 22, 2018.

We set a cookie to help us understand how visitors engage with websites that participate in our ad program. Visitors may opt out of our use of this information by visiting this link (the opt-out will be processed immediately with no confirmation step). When you opt out, we replace the unique value for that cookie with an opt-out value. The opt-out works across all websites in our ads program. If you have opted out by accident, or wish to opt back in, you may do so by visiting this link. Please note that this option is browser specific, and so if you use a different device or browser or clear your cookies, then you will need to repeat the process.

How to Reach Us

If you have any questions about our use of cookies, you can find the most relevant contact details in our Privacy Policy.

If you would like to contact us about any of the in the sections section above, please email us.

Change log

  • April 8, 2020: Added more specific information to help clarify our practices and added information to reflect the requirements of the EU’s General Data Protection Regulation.